William Marcellino

William Marcellino

Senior Behavioral and Social Scientist; Professor of Text Analytics, RAND School of Public Policy

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Bill Marcellino is a senior behavioral scientist at RAND, professor of policy analysis at the RAND School of Public Policy, and lecturer at Carnegie Mellon University. He was trained as a sociolinguist and corpus linguist, and at RAND he develops AI applications, including RAND-Lex, RAND's proprietary text analytics suite. Marcellino teaches text analytics and natural language processing (NLP), as well as qualitative research methods. Marcellino directs the development of AI research tools at RAND. His research focuses on information as a warfighting function, AI technology application and acquisition for DoD, military resilience, and information operations over social media. He has also served as a U.S. Marine tank officer and enlisted rifleman. Marcellino received his Ph.D. in rhetoric from Carnegie Mellon University.

Education

Ph.D. in rhetoric, Carnegie Mellon University

Selected Work

  • Beauchamp-Mustafaga, Nathan, Kieran Green, William Marcellino, Sale Lilly, and Jackson Smith, Dr. Li Bicheng, or How China Learned to Stop Worrying and Love Social Media Manipulation: Insights Into Chinese Use of Generative AI and Social Bots from the Career of a PLA Researcher, RAND Corporation (RR-A2679-1), 2024
  • Marcellino, William, Nathan Beauchamp-Mustafaga, Amanda Kerrigan, Lev Navarre Chao, and Jackson Smith, The Rise of Generative AI and the Coming Era of Social Media Manipulation 3.0: Next-Generation Chinese Astroturfing and Coping with Ubiquitous AI, RAND Corporation (PE-A2679-1), 2023
  • William M. Marcellino, "Talk like a Marine: USMC linguistic acculturation and civil-military argument," Discourse Studies, 16(3), 2014
  • Christopher Paul & William M. Marcellino, Dominating Duffer’s Domain: Lessons for the 21st Century Information Operations Practitioner, RAND Corporation (RR-1166), 2017
  • William M. Marcellino, "Revisioning Strategic Communication Through Rhetoric & Discourse Analysis," Joint Forces Quarterly, (76), 2016
  • Kavanagh, Jennifer, William Marcellino, Jonathan S. Blake, Shawn Smith, Steven Davenport, and Mahlet G. Tebeka,, News in a Digital Age: Comparing the Presentation of News Information over Time and Across Media Platforms., RAND Corporation, (RR-2960), 2019
  • Posard, Marek N., William Marcellino, Todd C. Helmus, and Katie Feistel, A House Reunited: Prospects for Bipartisanship in a Divided Country, RAND Corporation (PE-A2285-1), 2023
  • Johnson, Christian, William Marcellino, Bad Actors in News Reporting: Tracking News Manipulation by State Actors, RAND Corporation (RR-A112-21), 2021

Authored by William Marcellino

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